The Brand Blueprint

Align how you make a living with your purpose.

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The confidence that you need to succeed in the marketplace comes as a result of truly understanding who you are, who you serve, and the unique value that you bring to the table. The Brand Blueprint will equip you with the language, clarity, confidence, money making ideas, and strategy that you need to fully align how you make a living with what you are purposed to do. 

 

The Brand Blueprint is a multi-step experience consisting of a virtual, brand clarity call; the creation of your custom Brand Foundation & Messaging Guide; and a virtual, brand strategy session. During your 90-minute, virtual brand clarity call, I'll get to know you better, help you to uncover some of the common themes within your journey (so you no longer feel all over the place), clarify what your brand truly is, and pinpoint the competitive advantages that will position you as a leader in your category. I'll also answer the questions that have kept you in a dilemma about what to do next. Following our call, I'll validate your competitive advantages through in-depth research of your industry, craft captivating language to articulate your vision that will make you the undeniable choice for your audience, conceptualize signature products and services that will allow you to monetize your purpose, provide recommendations to help you show up as an expert online, and package it all into your custom Brand Foundation & Messaging Guide for delivery within four weeks. I'll give you a week to review, and we'll schedule a time to connect during the following week to discuss your thoughts on the Guide and any updates that you may need. The entire process takes about eight weeks from the date of our first session.

 

You'll Receive: 

 

• A 90-minute, virtual Brand Clarity Call

• Brand Foundation & Messaging Guide (Tagline, Brand Mission Statement, Target Audience Descriptors, Target Audience Pain Points, "It" Factors/Selling Points, Unique Value Proposition/Competitive Advantages, Services/Products Breakdown with Pricing Recommendations, Benefits of Services/Products, Signature Speaking Topics, Brand Storyline, Brand Pillars/Core Conversations, Social Media Recommendations) plus updates, if needed

• Action plan (included in Guide)

• Follow-up call to discuss Guide

• A 90-minute, virtual Brand Strategy Session

• Written highlights recap of our session

• Video and audio recordings of our session

• Priority email support throughout project period for your brand related questions during implementation

 

Benefits:

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• A game-changing concept for your public persona that will highlight your best assets and differentiate you from other major players in your industry 

• A deeper understanding of your unique value, target audience, and the impact that you will consistently create through your branding efforts

• Clarity on the big picture as well as effective language to communicate your vision and offers in a way that captivates and converts your ideal audience 

• Creative ideas for signature products and services to monetize your brand platform

• Directional strategy and solutions for your most pressing branding challenges

• Increased awareness of areas of opportunity to further develop and enhance your brand

• Social media strategy and recommendations to build your audience and influence online

• Action steps that you can implement immediately in an effort to achieve your branding goals

• Candid feedback, strategic guidance and creative insight for the questions that arise during implementation

 

This package is a good fit for you if:

 

• You have trouble communicating who you are and what you do with clarity, simplicity, and in a way that resonates with your audience. 

• You know what you’re great at, but don’t know how to get people to consistently pay you or pay you more for what you do.

• Your efforts are random, inconsistent, and not bringing about a significant return on investment.

• You've made limited progress toward your goals over a reasonable period of time.

• You are overwhelmed with ideas and don’t know which one you should pursue first.

• You don’t know how to prioritize the investments needed to get your ideas off the ground.

• You're not attracting your ideal audience or client.

• You don't have a professional presence on social media and/or your social media posts get little to no traction.

• You’re unclear on your “it factors” and why someone should choose you over others in your industry.

• You need an expert perspective to ensure that you’re developing an offer that will actually sell.

• You value having the support of an experienced professional to help you minimize your mistakes as well as be more productive and fruitful in your efforts.

• You want to remain consistent and make significant progress with your goals.

 

Why work with me?

 

• I count my first day of entrepreneurship as the first time someone paid me for what I had to offer. I’m 10 years in.

• I’ve organically grown a collective social media following of nearly 30K.

• I've doubled my corporate salary and then some in recent years as a self-employed, image and personal brand strategist.

• My personal brand has afforded me the opportunity to work with major companies such as Nike, TEDx, Mielle Organics, and Crème of Nature.

• My expertise has landed me invitations for more than 70 speaking opportunities, including those hosted by notable educational institutions to the likes of Columbia College Chicago, DePaul University, and the University of Illinois at Chicago.

• I have a diverse professional background in branding, marketing, fashion, operations, event planning, and public relations, and I’m quite skilled at them all.

• I'm God-led and desire to see you thrive in life, live up to your full potential, and walk in your purpose.

 

Investment: $4250

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Check out more testimonials from clients about their experience and transformation from working with me here!